ADUNA Week 4: Vitality Vibrancy and Positivity

Today we met with two people from the ADUNA company and went through some factors they want to consider or eliminate from the thought process of our project. For their campaign they believe that the aim should be about the Baobab fruit itself, and not the company ADUNA. Key elements such as labelling the brand or using the logo colours and pattern are two of these limitations that they would prefer not to use.

However, after presenting some of our work in progress, they were happy to accept stop-motion and liked the idea of having a lively and almost comedic approach to the brief. The project needs to be well lit and vibrant, to project the fruit's health and emotional benefits it can offer to it's audience. I feel that the meeting cleared up a lot of queries and we were even offered samples of the Baobab product. I intend to further my research into stop motion techniques and try experiment with diffrent materials.

Another interesting fact that they shared, was that the actual shade of Orange was #7417 and was chosen because it reminded them of the earth that the seeds grown in from Africa. A deep rich soil that actually has some hints of red in. This would useful to include in the brief, because it refects the life of the Baobab tree and it's origins.

Three words which were constantly repeated, were Vitality Vibrancy and Positivity.

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